How To Market A Green Business
Shaw also figured his less-toxic cleaning method would be a big selling point to shopping-center landlords. “I knew it’d be easier to find good locations for my stores with a C02 machine,” he says. It’s getting more difficult for perc stores to get good locations, Shaw adds. “Landlords are very concerned with the toxic problems with perc, especially the water and land contamination.” Shaw knew that in order to drum up and maintain business, he’d have to be in the most upscale, high-traffic areas....